Marketing

 

Vision : Product development and high Technology together with creativity with an overflowing production via exporting worldwide makes Unionaire one of the major five leading companies manufacturing air-conditioners in the world. Developing new markets, locating new segments and expanding the companies product line makes us unique & different in the air-conditioning manufacturing field.

Mission Statement :We are an Arab Manufacturing Company working in the field of air-conditioning production applying the latest High-Technology in order to satisfy the international markets needs, paying a due care to the employees working inside the organization and helps environment friendliness for our clients’ safety and better living

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Leading the Market: Let UNIONAIRE show you why it's your No.1 choice UNIONAIRE is the No. 1 market leader in the Middle East and Africa, a fact that places the company in a strategic position for growth in the next few years. Its progress; thus, far easily highlights the reason why UNIONAIRE is the choice for your air conditioning manufacturing needs. Its marketing strategy, aggressive and at the top of its game, is just one facet of its success, yet it keeps the company focused on its end goals and performance for its clients.
Strategy for Success :UNIONAIRE firmly believes in and applies an aggressive attitude towards its marketing strategy, and there are many reasons why air-conditioning manufacturing is an art-form particularly when the global market is so varied in terms of regional climates and conditions that affect product performance. Therefore, the company performs extensive research prior to exporting its products; wanting to ensure that clients benefit from the best we have to offer which means that first UNIONAIRE has to understand the needs of its clients and their markets. Furthermore, our engineers keep abreast of the latest trends in industry technology. At various international industry exhibitions and conventions, you will find the company's representatives keeping aware of current market strategies and broadening our brand awareness.

Understanding Your Market:
Unionaire engineers are dispatched to prospective markets before any of its dealers and distributors are chosen to first grasp the needs of that international market. Certificates had to be acquired for various countries particularly quality certificates totaling seven with more underway as Unionaire's International market potential increases.
Our engineers have familiarized themselves with the country or target market determining the climate conditions, market needs and price positioning. Accordingly, our dealers and distributors are acquired from these observations and reports.
Unionaire is determined to obtain all information necessary and allocate the time to ensure that no detail is overlooked because we recognize that our clients deserve the highest quality products at a reasonable and affordable price. As an internationally acclaimed air conditioning manufacturer, the company upholds the highest standards in research that goes into the development of its brands so that its clients benefit many rewards at the end of the day.
Certificates had to be acquired for various countries particularly quality certificates-that now total seven with more underway as Unionaire's market potential increases.